Bottled water: Understanding a social phenomenon
13 junio 2007
This report, commissioned by WWF, is an independent documentation of research by the author and its contents
ultimately the responsibility of the author.
The objective of this discussion paper is to provide an overview of the bottled water market situation.
The world bottled water market represents an annual volume of 89 billion litres (section 4.2), and is estimated to be worth US$ 22 billion. Western Europeans are the world’s major bottled water consumers (85 litres/person/year), but the most promising markets are in Asia and the Pacific, with an annual increase of 15\% for the period 1999-2001. The average world consumption grows by 7\% each year. 75\% of the world market is still controlled by local actors. Evian is n°1 in the world for still water, with 1’441 million litres sold in 1999.
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